HGTV host and designer Jasmine Roth serves as a new brand ambassador for Hunter Lighting.
Memphis-Ceiling fan manufacturer Hunter Fan is entering the lighting category with the launch of more than 300 SKUs of chandeliers, pendants, flush mounts, sconces, and vanity lights this week.
“The lighting expansion was the clear and strategic next step for the Hunter brand,” said CEO John Alexander. “In the past 135 years, we’ve become masters in the ceiling fan industry and built trust among consumers who can now trust us with their lighting needs.”
New Lighting Options offers “hundreds” of style options including farmhouse, modern, mid-century, and industrial, and starts at $79.99. Click here to peek at some of the collection.
Hunter said it will continue to expand its lighting portfolio, offering more than 800 SKUs by the end of 2022.
As part of the company’s expansion, Hunter has partnered with home builder and interior designer Jasmine Roth as its brand ambassador. Roth is a home renovation and design expert and host of the hit HGTV shows “Help! I Broke My Home” and “Hidden Potential,” founder of Built Custom Homes, author of “House Story” and curator of her online retail store The Shop by Jasmine Roth.
“I am honored to be associated with such a prominent and trusted brand as Hunter Fan to launch Hunter Lighting, and have loved seeing the beautiful designs they produce,” said Roth. “When designing a room, light is one of the most important elements to consider, and Hunter’s lighting fixtures suit a variety of styles.”
Editor-in-chief Alison Zisko first joined HFN in 1998 and spent many years covering the tabletop category before expanding it to all home furnishings. In her current role, she oversees all aspects of HFN, including its print and digital products, and represents the brand at home and abroad through presentations, panel discussions, and the HFN podcast, The Inside Scoop.