Innovators are defined, in part, by their ability to ask the right questions: not about the present, but about what could be. The best ideas seem obvious in hindsight – often the biggest question is: “Why didn’t we think about it sooner?”
Human creativity is the key to our future. The ways in which we live tomorrow will be fueled by the visions of today and the drive we have to make it a reality. The Audi grandsphere concept* is a stark example of this. A dramatic reimagining of the luxury car experience, it’s proof that human-centered design remains vital even amid massive leaps in technology.
Audi
Audi senior vice president Henrik Wenders believes it will be a “revolution”: “The freedom that automated and electric driving technology can soon offer will allow us to radically redesign the interior, turning it into a personal experience: a ball.”
The Audi grandsphere concept features a spacious cabin, creating a sense of seating, office, cinema or spa, depending on your needs. Winders calls it an “experience device” rather than a car. Self-driving technology is creating a new standard for travel, stress-free and the gift of time.
Audi
The dashboard, infotainment system and other screens appear only when needed, displayed on the elegant wooden surfaces. When not required, they simply disappear – a vision of modern thinking that encourages relaxation. As the grandsphere concept gets you where you want to be, a suite of digital and connectivity services allow you to video confer, watch a movie or listen to music, while connecting apps and devices seamlessly and automatically. The revolutionary eye-tracking system allows you to navigate the menus with a single glance, confirming your choice using hand gestures or by tapping on the touch screen built into the armrest.
Audi
As we look to the future, awareness of our environmental impact becomes even more important. The Audi grandsphere concept is completely electric. In every sense, the grandsphere concept symbolizes value creation: embodying how technology develops, the most important thing is to realize the comprehensive benefits it can bring to all of us.
While the main area is largely conceptual, the innovation that stems from it is a large part of all Audi cars – both real and imagined.
For a look into the future, explore the Audi Sphere concept trilogy today
*The test car is not available for purchase
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