The future of vineyards
The famous wines flowing from regions such as Champagne, Medoc and Burgundy are valuable as well as difficult to grow. The vineyards are small, narrow and often located on steep slopes, which makes it very difficult to pick them by hand. For a look into the future, New Holland Agriculture reveals the concept of an electric tractor, designed by Pininfarina, which has mastered these test environments.

All images courtesy of Pininfarina
“Our pioneering cross-tractor concept offers a glimpse into the future discerning winegrowers can aspire to with their high-value narrow vineyards. It is the result of New Holland’s long history of excellence in vineyards around the world, combined with the inspiring innovation of the legendary design house of Pininfarina,Carlo Lambro states, New Holland Brand Head.

Flute-shaped design by pininfarina
The futuristic design of the new Holland tractor concept was created with dynamic, car-style lines by the renowned Pininfarina design team. Inspired by the shape of the champagne flute, the main body of the instrument is tall, wide at the top and low at the bottom to fit between rows of chrome. The cab is mounted in high security, with rolled glass providing the operator with exceptional visibility.

“We worked as a joint team with New Holland to conceptualize the sidecar, a concept capable of offering a completely new experience. Drawing on our skills gained over more than 90 years of automotive design, we combine unique and distinctive style with top-level performance, always keeping human expertise at the center,Kevin Rice adds, Pininfarina Creative Director.

To get inside, it’s easy to get inside thanks to one large door and swivel seat. Wood surfaces and trim contribute to the cabin’s luxurious feel that is a nod to its vineyard function.

The cab is elevated with wraparound glass to give operators the best view

Pininfarina’s design is inspired by the shape of the champagne flute
Project information:
Brand: Agriculture in New Holland
Model: tractor concept
the design: Pininfarina